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The perfect conclusion of the academic workshop on "Localization of Health Communication Theory in China", HedgeSPA discusses the future of localization of health communication in China with scholars.

The First Academic Workshop on "Localization of Health Communication Theory in China" was held from July 18 to July 20, 2023 at the School of Language and Communication, Beijing Jiaotong University (BJTU). The workshop aims to further strengthen the cooperation and exchange of health communication research, explore new research directions, and promote the innovative development of localized theories of health communication.

In this conference, researchers and healthcare practitioners from disciplines such as communication, linguistics, biomedicine, nursing, counseling, art healing, and chronic disease management shared the intrinsic needs, motivations, and perspectives of their respective fields on building a localized path for health communication.

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The conference particularly emphasized the challenges and opportunities facing health communication in China. How to effectively combine health communication theory with Chinese reality, localized human conditions, and characteristic phenomena has become a major difficulty; and how to conduct more effective experimental research to enhance efficiency while adding new analytical methods and means of analysis has become another implicit topic of great concern.
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Combining cutting-edge technology with the field of health communication is undoubtedly a bold and forward-looking move that is in line with the times and objective laws. Traditional communication research relies on existing Internet information for big data analysis; or overly relies on lengthy questionnaires (up to 100 questions) in order to quantify and differentiate each indicator in detail. This undoubtedly amplifies the cognitive bias effect of the human population; at the same time, it also brings a lot of trouble and even annoyance to the subjects. As a result, the slow progress of research, poor research effect and high difficulty of research and other unfavorable effects have occurred.

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Ltd. attended the workshop and actively participated in the discussion on the future direction of health communication in China together with health communication researchers and medical workers from nearly 30 universities. During the agenda period, the sales consultants of HBTS stood by their posts and answered one question after another for every scholar who came to the booth. The scholars were also interested in the portable EEG acquisition system, portable near-infrared optical imaging system, portable eye-tracking instrument and other equipment during this period.

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With the in-depth discussion we found: today's scholars urgently need to introduce new testing methods into the academic world. At the same time, in order to create a knowledge production base for "Healthy China"; to create a healthy communication path in China; to respond to the national call for rapid updating and iteration of scholars' research environments, research tools, and analytical methods and approaches; and to comply with the law of objective development, to update the data relied on by the humanities, so as to make them persuasive and, at the same time, more quantifiable and more authentic. better quantifiability and authenticity. Perhaps in the next piece of research, a new discovery, a new breakthrough will come quietly.

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Ltd, as a service provider of cognitive science and human factors engineering, is committed to providing the most complete, progressive and appropriate solutions for the majority of researchers. Like all of you, we are passionate and enthusiastic to devote ourselves to the front line of scientific research, and make efforts for the cross-fertilization between cognitive science and human factors engineering and various disciplines. We will work together with all of you to build the Great Wall of China's health communication; we will continue to promote the research work in the related fields, so as to fulfill the trust of the country and the people, and to provide the most sincere service and the most suitable solutions for the research field.

Company Profile
Beijing Everloyal technology co., LTDIt is a new type of high-tech enterprise based on psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been successfully selected for the list of high-tech enterprises in Zhongguancun.

The driving human factors system, virtual reality graphical editing software, light environment psychological assessment system and psychological and human factors experimental teaching system developed by Hengzhi Technology have entered the domestic market.

As the sole agent of Poland Cortivision NIR, Russia Mitsar EEG in China, the sole agent of Italy BTS surface EMG and other biomechanical and gait analysis products in China, and the sole agent of Netherlands Noldus Behavioral Science, Sweden Tobii Eye Motion Instrument, Netherlands MindMedia Physiology and Biofeedback, US Biopac Physiology, US ETT The domestic licensed agent of products such as olfactory/taste stimulator. The high-tech products operated have served the top universities and the highest level of scientific research units in China, including Tsinghua University, Beijing Normal University, Northeast Normal University, Yanshan University, Qiyuan Laboratory, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University of Science and Technology, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai University, the Second Institute of Aerospace, 27 and 28 of China Electronics Technology Group, while providing technical support for ink Netease, Huawei technology to provide technical support, in the field of talent training, scientific research cooperation, transformation of results and other scientific and technological areas of continuous in-depth cooperation.



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