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Hengzhi Participates in the Group Standard Seminar on "User Experience, Intelligent Cockpit Human-Machine Interface Evaluation Specification" Held in Changsha

On May 11, 2024, the group standard seminar of "User Experience Intelligent Cockpit Human-Machine Interface Evaluation Specification" was held in Hunan University. This meeting was hosted by China Electronics Quality Management Association, organized by Huizhou Dexerials Automotive Electronics Co., Ltd, co-organized by Hunan University School of Design and Art, Antelope (Beijing) Standardization Technology Research Co., Ltd, and participated by Beijing Hengzhi Technology.



Liu Yuan, Deputy Secretary General of China Electronics Quality Management Association, Xiao Guo, Director of Standard Committee Management Department of Huizhou Dexerials Automotive Electronics Co., Ltd, Wang Wei, Vice Dean of Art and Design College of Hunan University, and representatives of experts from standard drafting units, totaling more than 50 people, participated in this activity.



Participating experts believe that, in the context of the CPC Central Committee and the State Council's "Outline for the Construction of a Quality State", which puts forward the "promotion of product quality change based on user experience", the intelligent cockpit human-machine interface, as an important medium of communication between automobiles and their users, to a large extent directly affects the user's perception of and attitude towards the entire vehicle, so it is crucial to evaluate the user experience of the intelligent cockpit human-machine interface. Therefore, intelligent cockpit human-machine interface user experience evaluation is crucial. With the accelerated arrival of the era of automotive intelligent interconnection, the automotive industry is in urgent need of a set of experience evaluation system with a high degree of scientificity that can truly reflect whether the intelligent cockpit HMI meets the needs of users. The "User Experience Smart Cockpit HMI Evaluation Specification" standard can take the end as the beginning, realize more accurate insight and deeper understanding of users, effectively link enterprises and consumers, and enhance the production efficiency and competitiveness of smart cockpit products.. And for automobile manufacturers in the future how to target to improve the human-machine interface design to indicate the direction, to promote the development of the industry, the automotive industry intelligent cockpit products of the whole life cycle of the development of the important guiding significance.
Ltd. participated in this seminar through the online form. At the meeting, our company actively participated in the discussion and listened to the opinions of experts and scholars, and deeply understood the meaning and guiding objectives of this seminar. As an enterprise with the research direction of psychological human factors, driving human factors, biomechanics, user experience, virtual reality, etc., we believe that there will be great potentials in the field of User Experience Intelligent Cockpit. Finally, we congratulate this group standard seminar on "User Experience Smart Cockpit Human-Machine Interface Evaluation Specification" to be a complete success.



Participants (in no particular order)

Huizhou Dexerwise Automotive Electronics Co.

South China University of Technology

Tech Data Xunfei Corporation (abbr.)

Great Wall Motor Company Limited

Spectrum Technologies, Inc.

Hunan University

Chongqing University

Huawei Device Co.

Beijing Institute of Technology

Changchun Fusheng Automotive Technology R&D Co.

Beijing Wanwu Weiqian Information Consulting Co.

BYD Auto Industry Co.

China First Automobile Corporation Limited R&D General Hospital

Shenzhen Gezhi Zhi Zhi Innovation Consulting Limited Liability Company

Nanjing Normal University

FAW-Volkswagen Automobile Co.

Capture Technology (Hangzhou) Co.

Ford Motor Company (China) Limited

Chongqing Wutong Vehicle Link Technology Co.

Like Air (Shanghai) Technology Co.

Automobile Engineering Research Institute of Guangzhou Automobile Group Co.

Shenzhen MoMo Interactive Technology Co.

Zhejiang Extreme Krypton Research and Development Co.

Chery Automobile Co.

SAIC Overseas Travel Technology Co.

Huizhou Huayang General Electronics Co.

Guangzhou Xiaopeng Automobile Technology Co.

Anhui Dongchao Technology Co.

Changchun Galleria Eissmann Automotive Parts Co.

Beijing Everloyal technology co., LTD

Hefei Institute of Innovation and Development, Tianjin University

Xiamen University

Beijing Jinfa Technology Co.

Antelope (Beijing) Standardization Technology Research Co.


Company Profile

Beijing Everloyal technology co., LTDIt is invested by Zhongke (Guangdong) Science Group, relying on Guangdong Human Factors Technology Research Institute and Wuhan Human Factors Engineering Technology Research Institute, and is a new type of high-tech enterprise based on the direction of psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been selected as a national high-tech enterprise, a science and technology-based small and medium-sized enterprise, and a high-tech enterprise on the list of Zhongguancun. High-tech enterprise list.

Hengzhi Technology independently researches and develops driving human factors system, virtual reality graphical editing software, light environment psychological assessment system, psychological and human factors experimental teaching system, and at the same time as the general agent of Poland Cortivision near infrared, Russia Mitsar electroencephalography and Germany Eyelogic eye-tracking instrument in China, and the general agent of biomechanics and gait analysis scientific research products such as surface electromyography of Italy BTS, and so on. AdHawk Mindlink (Canada), QuaeroSys (Germany), Noldus (Holland), Tobii (Sweden), MindMedia (Holland), Biopac (U.S.A.), ETT (U.S.A.), and other products in the field of olfactory/gustatory stimulation. We have served Tsinghua University, Peking University, Beijing Normal University, Northeast Normal University, Yanshan University, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai Jiaotong University, Xinjiang Normal University, Qiyuan Laboratory, China Electronics Technology Group 27, China Electronics Technology Group 28, Huawei Technology, InkScan, NetEase, Aerospace Academy II, and so on. Thousands of colleges and universities, research institutes and enterprises and institutions continue to carry out in-depth cooperation in talent cultivation, production and research cooperation, and transformation of achievements.


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