From February 27th to 28th, 2025, "Food and Wine Vision, Intelligent Sensing Insight" ICAB Intelligent Sensing Frontier Technology Training Conference (2025) was successfully held in Beijing, hosted by the International Joint Research Center for Alcohol Quality and Safety (ICAB) of the China Academy of Foodstuffs (CAFA), and co-sponsored by Beijing Hengzhi Science and Technology Co. This training session gathered more than 50 enterprise technical experts, scientific research scholars and university teachers and students from the national food and beverage industry to explore how the intelligent perception technology can reshape the future of the industry and help enterprises seize the market opportunities through the sharing of cutting-edge technology, experience of intelligent equipment and multi-dimensional interactive exchanges.
Authoritative empowerment, focusing on cutting-edge technology fall
This training session was jointly created by national research platform and industry leading enterprises, with the support of experts and leaders such as Wang Deliang, chief expert of China Food Academy, Li Jiahua, general manager of Beijing Hengzhi Technology Company Limited, and Fan Xiran, general manager of Wisdom Marketing of Provincial Guangzhu Group. The course centered on the core topics of "development and application of intelligent perception technology", "intelligent leap in digital marketing", "neuroanthropology and food sensory evaluation", etc., and systematically analyzed the electroencephalogram, eye movement, micro-expression recognition and other front-line technologies, Eye movement, micro-expression recognition and other cutting-edge technologies in consumer insight, product development and marketing practice.
Prof. Wang Deliang: Opening Speech, Pointing Out the Direction
At the beginning of the training session, Prof. Wang Deliang, the chief expert, delivered an opening speech. He pointed out that intelligent perception technology is one of the core competitiveness of the future food and beverage alcohol industry, which can help enterprises grasp consumer demand more accurately and improve product quality and market recognition. Prof. Wang Deliang's speech greatly stimulated the enthusiasm of the participants.
Dr. Cheng Wang: Intelligent Sensing Equipment.Empowering Liquor
consumer experience
Dr. Cheng Wang gave a detailed introduction of the development history of consumer intelligence perception technology and its potential application in the industry. He demonstrated how to optimize the product development process by using intelligent perception technology through actual cases, and emphasized the importance of data-driven decision-making, providing practical solutions for enterprises.
Dr. Rachel Law: Production Process and Product Quality Inspection
Equipment & Applications
Dr. Ruiqi Luo shared the latest research results of the Food Academy in the field of intelligent rapid testing. She introduced a variety of efficient and accurate testing equipment to help enterprises realize the whole quality monitoring from raw materials to finished products to ensure product safety and consistency.
Dr. Wei Jiang: Digital Research on Sensory Flavor Analysis
and applications
Professor Jiang Wei discussed in depth the digital research direction of sensory intelligent flavor analysis technology. Through data analysis and algorithmic model construction, especially the application of electronic nose, she demonstrated how to use intelligent technology to analyze the food flavor in a subtle way, which provides a scientific basis for enterprises to develop more competitive products in the market.
Dr. Jie Li: EEG Food Sensing Research Technology and Applications
Dr. Jie Li shared the latest advances in higher-order EEG flavor perception technology in the field of food sensory. She demonstrated the value of the application of EEG technology in capturing consumers' perception of food flavor through experimental data, providing an innovative research approach for the industry.
Dr. Yanqing Zhang: Theories of Chinese Medicine and Intelligent Equipment
converged application
In his presentation, Dr. Zhang Yanqing discussed intelligent equipment based on the holistic theory of Chinese medicine and its application in the food and beverage industry. He emphasized that by combining the concept of "holistic view" of Chinese medicine with intelligent technology, a more comprehensive and scientific solution can be provided for food sensory evaluation. This innovative approach not only focuses on the physical attributes of food, but also analyzes its comprehensive impact on human health and comfort. Dr. Zhang Yanqing's research provides a new technical path and theoretical support for companies to develop high-quality, health-oriented food and beverages.
Dr. Huangfu Jie: Research on Quality Expression and Intelligence of Beverage Wine
Perception technology applications
Prof. Huangfu Jie focused on the quality expression of beverage alcohol and the application of intelligent perception technology. Combined with the evaluation cases of technical services for many alcoholic beverage companies, she shared how to extract and quantify consumers' quality expression evaluation data of alcoholic beverage products through intelligent devices, which provides a new systematic quality expression research system for the industry.
General Manager Li Jiahua: Neurohuman Factors Technology for Food Sensory
appliance
Mr. Li Jiahua, Deputy Secretary General of the Ergonomics Committee of the Chinese Society of Ergonomics and Founder and General Manager of Beijing Hengzhi Technology Co., Ltd. combined multi-disciplinary knowledge of psychology, cognitive neuroscience, and ergonomics to analyze in depth how to use advanced technologies such as electroencephalography, oculogyroscopy, and near-infrared to capture the consumers' sensory responses to food.
Fan Xi Ran: AI-Driven Leap in Marketing Intelligence
Ms. Fan Xi Ran, General Manager of Zhicheng Marketing of Provincial Guang Group, took "AI-driven, Intelligent Leap of the Whole Chain of Marketing" as the theme, combining intelligent algorithms and real cases, vividly demonstrating how AI empowers the whole chain of upgrading from data insights to precise marketing, providing new ideas of intelligent marketing for wine and beverage enterprises, and helping them seize the first opportunity in the market change.
Immersive experience, unlock the charm of intelligent technology
In order to deepen the combination of theory and practice, the training will set up a special interactive experience area for intelligent equipment, and the trainees will experience the unlimited possibilities of technology-enabled industries through practical exercises.
Intelligent EEG Sensory Tasting Test System: This technology is capable of capturing the EEG responses of multiple participants to food flavors simultaneously. Through collective data analysis, EEG testing provides companies with more comprehensive and accurate consumer perception information. In the hands-on session, Engineer Lu Gaochong explained in detail the working principle of the intelligent EEG perception tasting system and guided the participants to have an interactive experience. This kind of multi-person EEG test can not only quantify the individual response to food, but also explore the group preference through collective data, which provides a more reliable basis for product development and marketing.
Facial Micro-Expression Recognition System
Facial micro-expression technology is able to decode consumers' emotional responses to food products by capturing the subtle changes in their facial muscles. In the hands-on session, Assistant Engineer Yang Yunfei led the participants to experience the interactive session of "Face is born from the heart, expression knows wine", which utilizes the facial micro-expression analysis system to capture and decode consumers' emotional responses to wine products in real time. This technology provides companies with more intuitive data on consumer emotions and helps brands optimize their product experience.
eye tracking technology
By tracking the trajectory of consumers' eye movements, eye-tracking technology is able to analyze the distribution of their attention to visual elements such as product packaging and advertising design. At the training session, Engineer Fu Yu demonstrated the visual attention points of consumers when choosing alcohol products through eye movement technology. This technology helps companies to optimize product packaging design and marketing strategies to enhance the market attractiveness of their products.
Human Alcohol Genetic Testing System
The Alcohol Genetic Test is able to accurately assess a consumer's ability to tolerate alcohol by analyzing their genes related to alcohol metabolism. At the training session, participants experienced this technology through a quick test to understand how genes affect an individual's drinking response. Such tests provide alcohol companies with a basis for personalized product recommendations and also help consumers better understand their own drinking safety boundaries. By combining genetic testing for alcohol consumption with other smart sensing technologies, companies can provide consumers with more accurate advice on healthy drinking and enhance the competitiveness of their products in the market.
Training participants have said that the immersive experience not only deepens their understanding of theoretical knowledge, but also stimulates new ideas for technology application. "These technologies will revolutionize the traditional R&D and marketing model!" A head of R&D of a wine enterprise exclaimed.
Multi-party linkage to build an ecological future for the industry
This training meeting is not only a platform for knowledge sharing, but also a bridge for deep linkage between industry, academia and research. During the event, the organizer organized the trainees to visit the Science Exhibition Hall of China Food Academy and ICAB Brewing Laboratory, which demonstrated the complete chain from basic research to industrial transformation. In addition, through the "marketing salon", "dinner exchange" and other links, the participating training enterprises and technology suppliers, scientific research institutions through the exchange of intelligent sensing technology, to reach a consensus on cooperation, for the intelligent upgrading of the industry to inject new kinetic energy.
Successful Finale, Looking Forward to a New Chapter of Smart Sense
With the issuance of training certificates and group photos, the event came to a successful conclusion. Professor Wang Deliang, chief expert of China Food Academy, said, "In the future, we will continue to promote the popularization and application of intelligent perception technology, and help the industry develop in the direction of experiencing, intelligence, digitization, personalization, and health with high quality."
This training session was supported by Beijing Hengzhi Technology Co! We would like to express our heartfelt thanks.
Technical Cooperation Consulting
Dr. Huangfu Jie / Center Director: 13401137891
Dr. Cheng Wang/Director of the Center: 15652238578
Lv Gaochong Engineer: 13051303602
Edited by Hu Zhe Proofread by Lv Gaochong Signed by Xue Jie
We can do it.
National International Joint Research Center for Wine Quality and Safety
(Providing the following services in the fields of liquor, beer, yellow wine, wine, fruit liqueurs, international distilled spirits, flavors, bioalcohols, organic acids, etc.)
1. New product development: Wine body design, flavor improvement, new product development, high-end customized wines;
2. Product quality improvement: Raw material quality control, brewing strain performance improvement, process optimization, intelligent brewing "lighthouse factory";
3. Evaluation of product quality: TheProfessional sensory tasting, nutritional and health function evaluation, drinking comfort evaluation, intelligent consumer evaluation;
4. Detection and analysis:Purity testing of brewing raw materials and auxiliary materials, vintage wine identification, flavor testing, functional and safety index analysis, etc;
5. Turnkey projects:One-stop service for industrial planning, plant design, technical consulting, and laboratory equipment consumables;
6. International cooperation:International exchanges and visits, international conferences, international personnel training, study tours, etc;
7.Training and conferences:Sommelier, winemaker, craft beer, whiskey and other professional qualification training; "race + exhibition + meeting" trinity comprehensive conference, specialized international tournaments, and so on;
8. Product sales:Standard wine samples, reagent kits, laboratory equipment, fine brewing raw materials, functional bacterial agents, chromatographic specimens, etc.
Consultation: 010-53218262
e-mail: icab1955@126.com
WeChat Public Number: ICAB1955
Website: www.cn-icab.com
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