恒挚协办 | 2023脑科学与智能汽车人因工程学术论坛圆满成功！

Introduction to the Conference

What will be the breakthroughs of Brain Science + Artificial Intelligence? What can brain science bring to the transformation and development of automobile industry in the era of artificial intelligence? How to accelerate the integration and development of brain science research and intelligent vehicle technology in the context of transformation of automobile industry in the era of artificial intelligence?On December 9, "2023 Academic Forum on Brain Science and Intelligent Vehicle Human Factors Engineering" co-sponsored by Geely College, Geely Automotive Research Institute and Academy of Social Sciences of Tsinghua University was grandly held in Geely College, with the guiding unit being the Engineering Psychology Committee of Chinese Psychological Association. The guiding unit is the Engineering Psychology Committee of the Chinese Psychological Association.

The theme of this forum is "Explore the mysteries of human brain, help future travel", experts and scholars from all over the country focus on automobile design, intelligent cabin, intelligent driving, brain-computer interface, human-computer interaction, and the application of psychology and brain science and technology in the era of digitization to carry out in-depth exchanges on hot and focused topics, and talk about the future direction of cutting-edge research and industrial development in the field of brain science and intelligent automobile technology. The future direction of cutting-edge research and industrial development in the field of brain science and intelligent automobile technology. Experts and scholars from the Institute of Psychology of the Chinese Academy of Sciences, Tsinghua University, Zhejiang University, Chongqing University, Air Force Medical University, Civil Aviation Flight School of China, Sichuan Normal University and Geely Automotive Research Institute shared their latest research results from different angles.

Brain science, as an important frontier technology field, is of great significance to human health as well as the new generation of artificial intelligence technology and the transformation and development of the automobile industry in the era of artificial intelligence. Mr. Zhang Liang, Secretary General of the Engineering Psychology Committee of the Chinese Psychological Association, and Young Distinguished Researcher of the Institute of Psychology of the Chinese Academy of Sciences, focused on the "change" and "no change" in the psychological practice research of intelligent car-machine interface, and proposed that with the development of technology, the human-machine relationship has changed from machine-centered and human-centered to the era of human-machine collaboration. With the development of technology, the human-machine relationship has changed from machine-centered and human-centered to the era of human-machine collaboration, in which human-machine interaction has been transformed into cooperation and teamwork. People's cognitive laws, ability boundaries and basic psychological needs will always remain unchanged, but the human-computer interaction interface and interaction roles are constantly changing, and the direction of change must be directed to better satisfy people's needs.

expert scholars

Researcher Zhang Liang, Institute of Psychology, Chinese Academy of Sciences, China

Minister Hu Weilong, Geely Automobile Research Institute

Prof. Guo Gang, Chongqing University

Research Fellow, Zhang Xunyu, Institute of Psychology, Chinese Academy of Sciences, China

Associate Professor Dan Zhang, Tsinghua University

Prof. Qiang Liu, Sichuan Normal University

Prof. Jin Yushan, Sichuan Normal University

Associate Prof. Conning Xie, Air Force Military Medical University

Prof. Yang Jiazhong, Civil Aviation Flight School of China

Dr. Zhang Yijing, Zhejiang University

General Assembly on-site

Wang Guiqin, Vice President of Jili College

Wang Guiqin, vice president of Geely College, introduced at the opening ceremony of the forum the practice and experience of Geely College relying on the industrial and technological advantages of Geely Holding Group, laying out the disciplines and specialties around the two trillion-dollar industries of intelligent manufacturing and electronic information, exploring the deep integration of industry and education and the cross-disciplinary innovative talent training system, and focusing on the future travel ecology to cultivate applied and composite innovative talents.

Bo Min Wang, Director of Talent Management, Geely Automotive Research Institute

Geely Automotive Research Institute talent management director Wang Bomin said that the combination of brain science and intelligent cars will bring a profound change to the automotive industry, and hoped to take the forum as an opportunity to deepen cooperation with academia and industry to build intelligent boutique cars for everyone, and make due contributions to China's national automotive industry.

Hengzhi Technology Booth

At the forum, experts and scholars in the fields of brain science and intelligent automobile human factors engineering from all over the world gathered to share their research results, experiences and forward-looking views, providing new ideas and directions for the development of the industry.

The forum has built a platform for enterprises, academic institutions and research units to have extensive exchanges, promoted cooperation between industry, academia and research, and promoted the integration and innovation in different fields of the industry.

We are proud to work together with this academic forum to contribute to the advancement of the smart car industry. Through this forum, we were able to have in-depth exchanges and discuss future directions, further expanding our partnership in the field of Brain Science and Intelligent Vehicle Human Factors Engineering.

Hengzhi Technology Driving Simulator

Company Profile

Beijing Everloyal technology co., LTDIt is a new type of high-tech enterprise based on psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been successfully selected for the list of high-tech enterprises in Zhongguancun.

The driving human factors system, virtual reality graphical editing software, light environment psychological assessment system and psychological and human factors experimental teaching system developed by Hengzhi Technology have entered the domestic market.

As the sole agent of Poland Cortivision NIR, Russia Mitsar EEG in China, the sole agent of Italy BTS surface EMG and other biomechanical and gait analysis products in China, and the sole agent of Netherlands Noldus Behavioral Science, Sweden Tobii Eye Motion Instrument, Netherlands MindMedia Physiology and Biofeedback, US Biopac Physiology, US ETT The domestic licensed agent of products such as olfactory/taste stimulator. The high-tech products operated have served the top universities and the highest level of scientific research units in China, including Tsinghua University, Beijing Normal University, Northeast Normal University, Yanshan University, Qiyuan Laboratory, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University of Science and Technology, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai University, the Second Institute of Aerospace, 27 and 28 of China Electronics Technology Group, while providing technical support for ink Netease, Huawei technology to provide technical support, in the field of talent training, scientific research cooperation, transformation of results and other scientific and technological areas of continuous in-depth cooperation.

This article comes from the WeChat public number: EVERLOYAL

Hengzhi Co-organized | 2023 Academic Forum on Brain Science and Intelligent Vehicle Human Factors Engineering was a great success!

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