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Hengzhi Workshop | The Sixth Neuroeconomic Management Committee of the Chinese Society of Technology Economics and the Eighth Annual Conference of Neural Management and Neuroengineering Branch of the Academy of Management Science and Engineering

I. Introduction to the meeting

Neuroeconomic management and neuroengineering management are important components of the development of cross-fertilization between neuroscience, economics, management and engineering management.With the rapid development of artificial intelligence and other emerging technologies, energy green transformation, digital transformation and other hot issues, the economic management research on artificial intelligence and new energy field is more and more emphasized by the academia and the industry.The scientific management centered on manual labor is accelerating to the transformation of scientific management centered on mental labor, and the research related to neural economic management and neural engineering management based on human neural and physiological data under the drive of artificial intelligence has attracted the key attention of scholars.

In order to strengthen academic exchanges between universities at home and abroad, promote cutting-edge research in cross-disciplines, and enhance the development of the deep integration of economic and management disciplines and neuroscience, the Sixth China Society of Technical Economics Neuroeconomics and Management Specialized Committee, Neural Management and Neuroengineering Branch of the Society for Management Science and Engineering, and the Southwest University of Petroleum (SWUP) will organize the 6th China Society of Technical Economics Neuroeconomics Management Professional Committee and the 8th Annual Academic Conference of Neuromanagement and Neuroengineering Branch of Management Science and Engineering Society, which is proposed to be held from July 14, 2024 to July 15, 2024 in Chengdu.

The conference includes (but is not limited to) the following topics:

:: Exchange of experience in the declaration of national self-sponsored projects and national social sciences in the cross-cutting fields of neuromanagement and neuroeconomics

● Exchange of experience in building neuromanagement and neuroeconomics laboratories

● Frontier research methods in neuromanagement and neuroeconomics

:: New energy and neuroeconomic management

:: Artificial Intelligence and Neuroeconomic Management, Brain-Computer Intelligence Research

● Research in neuromarketing/consumer neuroscience

:: Research on neural information systems, research on neural decision-making

● Neuroindustrial engineering, neural production management, neural engineering management research

● Neuroentrepreneurship, neuroinnovation, neuroethical research

● Neuro-organizational behavior, neuro-leadership science, neuro-human resource research

● Research on neural accounting, neural financial management, and neural financial management

:: Neurofinance, neuropublic administration, neurotourism research

● Neuroaesthetics, neural design research


II. Time and place

Time:7January 14th 15:00-17:00
LocationB202, Bo Xue Building, Chengdu Campus, Southwest Petroleum University, Chengdu, China


III. Workshop Program



IV. Introduction of Workshop Instructors

Dr. Changxu Wu, graduated from the Department of Industrial and Operations Research Engineering, University of Michigan, Ann Arbor, USA in 2007. After his Ph.D. graduation, he has taught at the State University of New York (SUNY), the University of Arizona (UA), and Tsinghua University (TU), China. Dr. Wu has worked on experimental and modeling research in human factors engineering, neural management, and human-machine loops, and has developed unified computational models of human cognition and behavior. Dr. Wu has published 133 papers with more than 4,400 citations, and was named to the 6th edition of Stanford University's annual list of the world's top 21 TP3T "Scholars of Influence" in 2023. Dr. Wu has served as Associate Editor of 5 international journals. Dr. Wu has been awarded a number of key projects by the National Foundation of China and the Natural Science Foundation of the United States. Students trained by Dr. Wu are working in prestigious universities and research institutes such as Pennsylvania State University, Peking University, and Chinese Academy of Sciences, as well as major corporations such as General Motors, General Electric, and Lenovo.


Technical Engineer of Beijing Hengzhi Technology Co., Ltd, Master of Psychology, University of Dublin, with a high level of theoretical knowledge and practical ability in psychology.Ability to apply theoretical knowledge of psychology to provide comprehensive solutions to schools through data analysis and case studies.


V. Workshop fees

This workshop is held in conjunction with the 6th Neuroeconomic Management Professional Committee of the Chinese Society for Technological Economics and the 8th Annual Academic Conference of the Neural Management and Neuroengineering Branch of the Academy of Management Science and Engineering, and there is no charge for the workshop.



VI. Workshop Contact Groups


Company Profile

Ltd, invested by Zhongke (Guangdong) Science Group and relying on Guangdong Human Factors Technology Research Institute and Wuhan Human Factors Engineering Technology Research Institute, is a new type of high-tech enterprise based on the direction of psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been selected as a national high-tech enterprises, science and technology-based Small and Medium-sized Enterprises (SMEs) and Zhongguancun High-tech Enterprises.

Hengzhi Technology independently researches and develops driving human factors system, virtual reality graphical editing software, light environment psychological assessment system, psychological and human factors experimental teaching system, and at the same time as the general agent of Poland Cortivision near infrared, Russia Mitsar EEG and Germany Eyelogic eye movement instrument in China, Italy BTS surface electromyography and other biomechanics and gait analysis scientific research products general agent. Canada AdHawk Mindlink high sampling eyeglasses eye-tracker, Germany QuaeroSys tactile stimulation system, the Netherlands Noldus behavioral science, Sweden Tobii eye-tracker, the Netherlands MindMedia physiological andbiofeedbackThe company is the agent of American Biopac physiology, American ETT olfactory/taste stimulator and other products. We have served Tsinghua University, Peking University, Beijing Normal University, Northeast Normal University, Yanshan University, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai Jiaotong University, Xinjiang Normal University, Qiyuan Laboratory, China Electronics Technology Group 27, China Electronics Technology Group 28, Huawei Technology, Inkjet Weather, NetEase, the Second Academy of Astronautics and so on. Thousands of colleges and universities, research institutes and enterprises and institutions continue to carry out in-depth cooperation in talent cultivation, production and research cooperation, and transformation of achievements.


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