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The 2023 Annual Academic Conference of the General and Experimental Psychology Committee of the Chinese Psychological Association was opened with the participation of Beijing Hengzhi Technology Co.

In the morning of April 15, 2023, the 2023 Annual Academic Conference of the General and Experimental Psychology Committee of the Chinese Psychological Association was opened in Zhejiang Normal University. The conference was co-sponsored by the General and Experimental Psychology Specialty Committee of the Chinese Psychological Association and Zhejiang Normal University, and hosted by the School of Psychology of Zhejiang Normal University. More than 80 famous experts in the field of general psychology and experimental psychology from all over China and nearly 600 people from more than 80 universities attended this academic conference.



Beijing Hengzhi Technology Co., Ltd. is a high-tech enterprise focusing on the field of human factors engineering and psychology, dedicated to the research and promotion of advanced technology. Based on scientific and technological innovation, it integrates the research power of multiple disciplines and actively promotes the application and development of psychology. At the conference, Beijing Hengzhi Technology Co., Ltd. displayed its latest products, which attracted wide attention.



Hengzhi Technology introduced its TRACKPIXX3 high-precision ophthalmoscope to users at today's conference. This eye-tracking device adopts the most advanced technology and features high accuracy, stability and precision. It can accurately measure the movement and gaze time of the human eye when viewing objects, helping people better understand and analyze the working principle and behavioral characteristics of the human visual system.

The eye-tracking device has a wide range of applications and can be used in psychology, human-computer interaction design, vision processing, medical research and other fields. It can help us better understand how the human visual system works, so as to improve product design, optimize user experience, enhance the effectiveness of medical treatment, and promote the progress of scientific research.

TRACKPIXX3 high-precision eye-tracking device has been recognized and praised by many customers, our company will continue to improve product performance and quality, to provide users with better eye-tracking products and services.



Hengzhi Technology introduces the Cortivision Photon Cap portable NIR optical brain imaging system, which can be used to study human brain function in a non-invasive way.
Our near-infrared spectroscopy brain imaging system uses changes in scattering and absorption of near-infrared light in the tissues within the brain to perform imaging. This imaging technique is able to capture the signals of oxyhemoglobin and deoxyhemoglobin within the cortex and subcutaneous tissues to peer into the neural activity of the brain and its metabolic state.
In practical applications, our system measures changes in blood flow and blood oxygen levels as the brain performs specific tasks, thinks and remembers. This information helps to understand the structure and function of neural networks in the brain and is widely used in the study and diagnosis of neurological diseases.
Our near-infrared spectral brain imaging system has the advantages of high accuracy, safety, non-invasive and easy to operate.


Hengzhi Technology introduces the Smart BCI portable wireless EEG system for users. The system consists of a hardware acquisition device for scalp potential acquisition and acquisition and analysis software. The device can use dry and wet electrodes to collect data, and the software can generate real-time somatogram and EEG spectrogram.

   In practice, our device allows non-invasive acquisition of subjects in their natural environment, which will result in higher ecological validity of the experimental results. As the most popular research tool in cognitive neuroscience, EEG can be used to study all aspects of human cognitive activity, such as attentional preferences, working memory, decision-making tendencies, and emotional processing. EEG data can also be analyzed in the time-frequency domain by analyzing the event-related potential indicators or the power spectral density of frequencies of EEG. These metrics can help us to further understand the activity of the human brain and obtain more objective neurophysiological data.



Beijing Hengzhi Technology Co., Ltd. firmly believes that the power of technology can make psychology more deeply rooted and improve the level of human mental health. With a young and dynamic team, the company is committed to exploring and innovating in the fields of virtual reality, cognitive neuroscience, and language acquisition to create unique psychological theories and technologies.

The display of Beijing Hengzhi Technology Co., Ltd. attracted a lot of interest from the participants of this annual academic conference, and the participants came to consult and communicate with each other. The company representatives had an in-depth communication with the participants, sharing the company's innovative ideas, product functions, equipment features and other related aspects. The participants spoke highly of Hengzhi Technology and held strong concern and expectation for the development in the field of psychology and cognition.

Beijing Hengzhi Technology Co., Ltd. cooperates deeply with many universities and scientific research institutions, and is in a period of rapid development in the field of psychology. The company hopes to make a positive contribution to human psychological scientific research and social progress through unremitting efforts!



Company Profile

Beijing Hengzheng Technology Co.(Guangdong)Science group investment, relying on the Guangdong Institute of Human Factors Technology and Wuhan Institute of Human Factors Engineering TechnologyThe technical background ofIt is a new type ofofWith the psychological human factors, driving human factors, biologicalObject mechanics, user experience, virtual reality and other directions based on the production, research and development, sales, technical services in oneofHigh and NewTechnology-based enterprise, has been successfully selected to the list of high-tech enterprises in Zhongguancun.


Independently developed by Hengzhi Technologyofdriving human factors system, virtual reality graphical editing software, light environment psychological assessment system, psychological and human factors experimental teaching system.It has entered the domestic market.

Hengzhi TechnologyAs PolandCortivisionNIR, RussiaMitsarGeneral Manager of EEG ChinaItalyBTSSurface electromyography and other biologyPhysical mechanics and gait analysisof domesticProducts General AgentBusiness, NetherlandsNoldusBehavioral Sciences, SwedenTobiiEye-tracking device, NetherlandsMindMediaPhysiology and Biofeedback, USABiopacPhysiology, United StatesETTSense of smell/Taste stimulator and other productsof domestic concessionsAgentBusiness.The high-technology products operated byServedinIncluding Tsinghua University, Beijing Normal University, Northeast Normal University, Yanshan University, Qiyuan Laboratory, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai University, Aerospace Second Institute, ,China Electronics Technology Group27theand28Institute, etc.Top universities and highest level research units in China, , ,Also forMozi, NetEase, Huawei Technologiesproviding technical support.In talent training, scientific research cooperation, and transformation of resultsWithin the field of technologyOngoing deepdegreeCooperation.



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