恒挚支持 | 2024第十一届中国认知传播学术年会召开顺利举行！

On November 16, the 11th Annual Conference on Cognitive Communication in China, organized by the Global Rhetoric Society and the Chinese Society of Cognitive Communication, and co-organized by the School of Literature and Journalism of Sichuan University, the School of Journalism and Communication of Sichuan University of Foreign Studies, and the Research Institute of Media Studies of Chengdu University, with the support of Beijing Hengzhi Technology Co. Experts and scholars from universities and research institutes, industry professionals and graduate students gathered in Chengdu to talk about the cutting-edge issues and development trends in the field of cognitive communication in the era of digital intelligence.

Under the theme of "Cognitive Communication in the Age of Digital Intelligence: Mission and Self-awareness", this annual conference aims to initiate academic exchanges in cognitive communication with cutting-edge theoretical perspectives and interdisciplinary cross-cutting paradigms, and to contribute to the research on the frontiers of cognitive communication in the age of digital intelligence with reflections and explorations from China's perspective, so as to contribute to the construction of a new pattern of domestic and international communication.

The conference consisted of a keynote forum, a roundtable forum and parallel sub-forums, which attracted more than 100 experts, scholars and university students from the field of cognitive communication at home and abroad to participate in the conference.

Opening Ceremony Site

Leaders and guests attending the opening ceremony of the annual conference include Prof. Liu Chao, Vice President of Sichuan University, Mr. Fang Xiaohu, Vice Minister of the Propaganda Department of Sichuan Provincial Party Committee, Prof. Chen Rudong, President of the Global Rhetoric Society, Prof. Ouyang Hongsheng, President of the Chinese Society of Cognitive Communication, and Prof. Li Yi, Dean of the School of Literature and Journalism of Sichuan University. The opening ceremony of the annual conference was hosted by Prof. Cao Hui, Vice President of the Chinese Society of Cognitive Communication and Dean of the College of Literature and Journalism of Sichuan University.

Prof. Cao Hui, Associate Dean of the School of Literature and Journalism, Sichuan University, presided over the opening ceremony.

Prof. Liu Chao, Vice President of Sichuan University, delivered an online speech. On behalf of Sichuan University, Prof. Liu Chao expressed his sincere welcome to all the guests who have traveled a long way to attend the conference, and looked forward to all the experts contributing Chinese perspectives, Chinese thinking and Chinese wisdom to the study of cognitive communication in the digital age through the discussion of the frontiers of cognitive communication in the digital age.

Speech by Prof. Liu Chao, Vice President of Sichuan University, on the line

Fang Xiaohu, vice minister of the Propaganda Department of the Sichuan Provincial Party Committee, pointed out that cognitive communication, as an innovative interdisciplinary discipline, can provide strong intellectual support for the work of news and public opinion, especially the development of media integration. In his speech, he said that the organization of this annual cognitive communication conference is forward-looking, and he hoped that experts and scholars would take advantage of the platform of the Propaganda Department of the CPC Sichuan Provincial Party Committee and the School of Journalism of Sichuan University to strengthen communication and cooperation, and to take Sichuan's innovative exploration of promoting the construction of the Tianfu media integration consortium as a typical case and a research sample of cognitive communication, to strengthen communication and cooperation with the academic community, and to promote the development of deep integration of the media. To promote the systematic change of mainstream media, and to gather stronger media power for writing a new chapter of Chinese-style modernized Sichuan.

Speech by Mr. Fang Xiaohu, Vice Minister of Propaganda Department of Sichuan Provincial Party Committee

Professor Chen Rudong, president of the Global Rhetoric Society and School of Journalism and Communication of Peking University, believes that "it is necessary and urgent to broaden the new vision of the development of cognitive communication, and to explore the application of technological development in the field of cognitive communication in the age of data as well as risk regulation." He pointed out that the Society of Cognitive Communication has become a leader in the construction of international academic community, and has made positive contributions to the construction of academic community, the development of academic activities, the inheritance of academic achievements, and the layout of academic echelon.

Speech by Prof. Rudong Chen, President of Global Rhetoric Society and School of Journalism and Communication, Peking University

Prof. Ouyang Hongsheng, president of the Chinese Society of Cognitive Communication and professor of the School of Literature and Journalism of Sichuan University, reviewed the development of cognitive communication research in China for more than ten years. He pointed out that interdisciplinary research has become the consensus and important path of knowledge innovation in the new era, and that cognitive communication research has become an inevitable trend in the context of the new round of cognitive system innovation. He summarized the obvious features of the current cognitive communication research: first, there are already a large number of preliminary results of cognitive communication research; second, cognitive communication research has already had a clear research purpose, significance and object of research; third, a cognitive communication knowledge system has been initially built; and fourth, a basic team of talents engaging in cognitive communication research has already been formed.

President of the Chinese Society of Cognitive Communication, College of Literature and Journalism, Sichuan University Speech by Prof. Ouyang Hongsheng

Prof. Li Yi, Dean of the School of Literature and Journalism of Sichuan University, welcomed the guests online. He pointed out in his speech that how to do good academic research in the era of digital intelligence is an important issue that every scholar needs to face, and the theme of this conference is in line with the development of the times, which will open up important thinking in the field of communication, journalism and other related disciplines.

Speech by Prof. Li Yi, Dean of the School of Literature and Journalism, Sichuan University, on the line

At the end of the opening ceremony, Prof. Chen Rudong, President of the Global Rhetoric Society, and Prof. Ouyang Hongsheng, President of the Chinese Society of Cognitive Communication (CSC), awarded Prof. Liu Xudong of the Faculty of Humanities and Arts of the Macau University of Science and Technology (MUST) with a letter of appointment to the position of Vice-President of the Chinese Society of Cognitive Communication.

Prof. Xudong Liu's Appointment Ceremony

Keynote forum

In the keynote forum, 10 renowned experts and scholars from Peking University, Renmin University of China, Hong Kong Baptist University, Sichuan University and other universities and research institutes delivered keynote reports on the frontiers of cognitive communication in the digital age.

Prof. Zhong Bu, Dean of the School of Communication, Hong Kong Baptist University and Vice President of the Chinese Society of Cognitive Communication, delivered a keynote speech on the topic of "Silent Struggles: Under-sociality Shapes Youth Mental Health". Based on the phenomenon of social avoidance among young people in urban areas such as Hong Kong and the United States, he pointed out that under-socialization is a key factor leading to mental illnesses such as depression and bi-directional affective disorder among adolescents and proposed a series of interventions with practical significance from the perspective of communication research.

Keynote presentation by Prof. Zhong Bu

Prof. Alan Amrullah Hemat, Academic Advisor of the "Project on the Organization and Interpretation of Oriental Philosophical Texts" of the Institute of Ancient Oriental Civilizations, Peking University, and Vice-President of the Global Rhetoric Society, delivered a keynote speech entitled "AI and the I Ching: Cognitive Possibilities and Challenges". Prof. Alan Amrullah Hemmat, Vice President of the Global Rhetoric Society, delivered a keynote report entitled "AI and the I Ching: Cognitive Possibilities and Challenges". Combining textual analysis from a modern bibliographic perspective and traditional Chinese hermeneutic methods, he discussed how to apply dialogical interpretation to the I Ching, a "highly symbolic, cryptic, and mysterious" classic work, and discussed the opportunities and challenges of artificial intelligence for future research.

Keynote presentation by Prof. Alan Amrullah Hemmat

Prof. Wang Fu, professor of the School of Television of Communication University of China and former director of CCTV's research office, pointed out in his keynote report titled "Cognitive Communication's Objective Function and Value Alignment in the Age of Intelligent Media--Taking CCTV as an Example" that the core objective of communication in the age of intellectual media is to realize rapid information transmission and reception, promote audience behavioral change and optimize communication efficiency and effect. The core goal of communication in the era of smart media is to achieve rapid information dissemination, promote audience behavior change, and optimize communication efficiency and effectiveness. At the same time, value alignment requires that the communication content be consistent with the audience's values, and is reflected in the communicator's social responsibility. Cognitive communication can achieve more efficient and higher quality development in the era of smart media by optimizing communication strategies through the use of AI technology, strengthening audience cognitive research and reinforcing social responsibility.

Keynote presentation by Prof. Wang Fu

Prof. Gu Yaqi, "Wu Yuzhang" Distinguished Professor of Renmin University of China, Vice Dean of the School of Arts, and Vice President of the Chinese Society of Cognitive Communication, gave a keynote speech titled "Machine Intentionality and Paradigm Reconstruction of Cognitive Communication in the Age of AIGC. --Based on the reflection of artificial intelligence art". He focused on the significance and influence of the concept of "machine intentionality" in cognitive communication, and emphasized that the intentionality presented by machines in the AIGC era is a kind of technical intentionality and composite intentionality that simulates the structure of human intentionality, which prompts us to reevaluate the relevant issues in AI-generated art.

Keynote Presentation by Prof. Gu Yachi

Professor Chen Rudong, president of the Global Rhetoric Society and professor of the School of Journalism and Communication of Peking University, entitled "On the Cognitive Path of the Development of Media Civilization - An Examination and Reflection on Ephemeral and Co-temporal", based on the teaching and scientific research of historical documents and media history, combed the development process of the cognitive laws of the human communication mechanism in both ephemeral and co-temporal terms, focusing on the cognitive path of the development of media civilization and providing new ideas for future media research and technology application. It focuses on the cognitive path of the development of media civilization, and provides new ideas for future media research and technology application.

Keynote speech by Prof. Rudong Chen

Prof. Benjamin Li, Director of the Institute of Intelligent Communication of Shanghai Jiaotong University and Vice President of the Chinese Society of Cognitive Communication, delivered a keynote speech titled "Cognitive Communication Innovation in the Age of AI". He started from the development status of generative big models in the AI era, pointed out the current trend of AI turning from narrow to generalized, and put forward feasible initiatives for AI technology risk governance by combining the governance ideas of the United States, the European Union and China.

Keynote presentation by Prof. Benjamin Li

Prof. Xudong Liu, Professor of the Faculty of Humanities and Arts of the Macau University of Science and Technology (MUST) and Vice President of the Macau Communication Association (MCA), gave a keynote speech on the topic of "Diversified Exposure Moderates Perceived Bias: Issue Engagement, Media Engagement Orientation, and Perceived Hostile Media Perceptions (HIMP) in the Reporting of the China-US Trade Dispute". Focusing on the proposition of how extended media exposure reduces people's perception of hostile media (HIMP), he explained that issue engagement and cognitive engagement, as antecedents of diverse media exposure, significantly increase people's diverse media exposure, which provides new perspectives on the moderating effect of diverse media exposure on perceptions.

Keynote presentation by Prof. Xudong Liu

Prof. Bu Yanfang, vice president of Cognitive Communication Society of China and professor of Communication University of China, gave a keynote speech entitled "Kuhn's Paradigm Perspective: Evolutionary Trajectory of Cognitive Communication Research in China". She believes that the rapid development of big data, artificial intelligence and other technologies has brought a qualitative leap in the methodology of cognitive communication, but the complexity and change of the digital and intellectual environment has also made the research on cognitive communication in China face a lot of challenges, and emphasized that how to build a perfect cognitive communication theory system with Chinese characteristics will be the focus of future research.

Keynote speech by Prof. Bu Yanfang

Prof. Du Bo, Vice Dean of the College of Humanities of Chang'an University, pointed out in his keynote speech entitled "The Reshaping of Journalism by Public Perception in the Age of Digital Intelligence" that the rapid development of the Internet, big data and artificial intelligence has profoundly affected the way of information dissemination, and the journalism industry has also undergone significant changes as a result. He emphasized that the core of technological change is still people, and that the public's multiple perceptions and needs are reshaping the face of journalism.

Keynote presentation by Prof. Du Bo

Prof. Zhao Yihang from the School of Literature and Journalism of Sichuan University delivered a keynote speech titled "Building an 'AI Cultural Semiotics': 10 Questions to Ask AI". Starting from ten questions about AI's aggregation operation, decision-making ability, and relationship with human beings, he deeply explained the inner texture of "AI cultural semiotics". At the same time, he pointed out that the rapid progress of AI is rapidly depleting the basic power of cultural meaning activities, and human cultural activities are rapidly running into "hot silence of meaning". He warned that humanity must take precautions when embracing AI in order to avoid disaster.

Keynote Address by Prof. Yi-Heng Zhao

moment of truth

As a company dedicated to serving China's scientific research, we were honored to participate in this academic event, discussing cutting-edge research with many academic seniors and young talents, and witnessing the collision and fusion of ideas.

Beijing Hengzheng Technology has long been committed to serving institutions of higher learning and scientific research organizations. In the future, we will continue to explore the application of cognitive communication technology and contribute to the innovative development of this field.

Hengzhi Technology Booth

Introducing the neuroscience products of Everbest Technology to the experts and scholars.

Head of Hengzhi Technology Region Participated in the Roundtable

Company Profile

Beijing Hengzhi Technology Co., Ltd. has been serving colleges and universities and research institutes all over China for a long time, and has been selected into the list of National High-tech Enterprises, Science and Technology-based Small and Medium-sized Enterprises (SMEs), Beijing Innovative SMEs, and Zhongguancun High-tech Enterprises. At the same time, we have maintained good cooperative relations with the Chinese Psychological Association, the Architectural Society of China, the Chinese Society of Ergonomics, the Chinese Society of Technology and Economics, the Chinese Society of Management Engineering, the Chinese Society of Automotive Engineering and other societies! We always insist on doing our part for the development of China's scientific research.

At present, our company has been selected as the deputy secretary-general unit of the Engineering Construction Management Professional Committee of China Society for Technical Economics and the deputy secretary-general unit of the Human-Computer Interaction Professional Committee of China Society for Ergonomics.

Constant Support | 2024 The 11th Annual China Academic Conference on Cognitive Communication was successfully held!

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