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The 6th NeuroAccounting and NeuroManagement Symposium 2023 was a great success!

Introduction to the Conference

The 6th Neuroaccounting and Neuromanagement Symposium was held on December 9-10, 2023 at Beijing Normal University. The theme of the conference is "Neuroaccounting and Neuromanagement for Organizational Value Creation and its Mechanisms in the Age of Digital Intelligence". This year, a workshop session organized by Beijing Hengzhi Technology Co., Ltd. was added to the conference, in which professional scholars introduced the basic principles of cognitive neural-related devices and their applications and operations in neuroaccounting research. The School of Management of Shanghai University has joined the sponsors since the beginning of this conference, which is co-sponsored by the School of Economics and Business Administration of Beijing Normal University, the School of Management of Xiamen University and the School of Management of Shanghai University, and organized by the Cognitive Neuromanagement Laboratory of the School of Economics and Business Administration of Beijing Normal University, with the support of the Neuromanagement and Neuroengineering Research Association of the Chinese Society of Management Science and Engineering, and the cooperation of Beijing Hengzhen Science and Technology Co.

The whole meeting was live broadcasted by Beijing Hengzhi Technology Co., Ltd, and the number of online viewers reached 2,400.



Organizational structure of the Conference

Organizer. 

College of Economics and Business Administration, Beijing Normal University

School of Management, Xiamen University

Shanghai University School of Management


Contractors. 

College of Economics and Business Administration, Beijing Normal University

Cognitive Neuromanagement Laboratory


Co-organizers. 

Neuromanagement and Neuroengineering Research Society of the Chinese Society of Management Science and Engineering

Beijing Everloyal technology co., LTD



General Assembly on-site

The opening session was moderated by President Xuegang Cui.


Sun Zhijun, Secretary of the Party Committee of College of Economics and Business Administration, Beijing Normal University, delivered an opening speech.


Co-organizer representative, School of Management, Xiamen UniversityChen Yasheng (1902-1985), Chinese communist leadercarry outOpening remarks

Chairman, Neuromanagement and Neuroengineering Division, Management Science and Engineering Society, School of Management, Fudan UniversityDai Weihui (1941-), Hong Kong actorProfessorcarry outOpening remarks

Hengzhi Technology Booth


VR combined with near-infrared EEG


Introducing SmartBCI Portable EEG to the attending experts.


Participating experts experience VR equipment


forParticipating expertsIntroducing the Cortivision Photon Cap Portable Near Infrared



Hengzhi Technology Workshop

Engineers from Hengdian Technology explain the basic principles of cognitive neural related equipment and its application in neuroaccounting research.

Explaining the Principles of Eye Movement


Hengdian engineers explain the Tobii eye-tracking device hands-on - eye movement data acquisition and analysis.


explainTobii pro lab software



The continuous development of the field of NeuroAccounting and NeuroManagement requires our unremitting efforts, and we look forward to more academic research in the future to contribute to the innovation and progress of the industry. We look forward to the next academic event to meet with you again and witness the vigorous development of this field.
Finally, thank you again for your support and participation, and may the field of neuroaccounting and neuromanagement usher in a more brilliant tomorrow with your joint efforts!


Company Profile

Beijing Everloyal technology co., LTDIt is a new type of high-tech enterprise based on psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been successfully selected for the list of high-tech enterprises in Zhongguancun.

The driving human factors system, virtual reality graphical editing software, light environment psychological assessment system and psychological and human factors experimental teaching system developed by Hengzhi Technology have entered the domestic market.
As the sole agent of Poland Cortivision NIR, Russia Mitsar EEG in China, the sole agent of Italy BTS surface EMG and other biomechanical and gait analysis products in China, and the sole agent of Netherlands Noldus Behavioral Science, Sweden Tobii Eye Motion Instrument, Netherlands MindMedia Physiology and Biofeedback, US Biopac Physiology, US ETT The domestic licensed agent of products such as olfactory/taste stimulator. The high-tech products operated have served the top universities and the highest level of scientific research units in China, including Tsinghua University, Beijing Normal University, Northeast Normal University, Yanshan University, Qiyuan Laboratory, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University of Science and Technology, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai University, the Second Institute of Aerospace, 27 and 28 of China Electronics Technology Group, while providing technical support for ink Netease, Huawei technology to provide technical support, in the field of talent training, scientific research cooperation, transformation of results and other scientific and technological areas of continuous in-depth cooperation.


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