Support | The 12th China User Experience Conference was successfully held in Ningbo!

On August 30, the 12th China User Experience Conference, hosted by China Electronic Quality Management Association and China Electronic Technology Standardization Institute, opened in Ningbo.

Gan Xiaobin, Deputy Director of Science and Technology Department of the Ministry of Industry and Information Technology (MIIT), Zhou Daming, Director of Consumer Electronics Division of Electronic Information Department of MIIT, Huang Qinbo, Deputy Director of Ningbo Municipal Bureau of Economy and Information Technology (NBEIT), Jiang Yan, Chairman of China Electronics Quality Management Association (CEQMA) and Director of National Industrial Information Security Development and Research Center (NISDRC), and Liu Xiangang, Vice President of China National Institute of Electronics Standardization (CNIES), attended the conference and delivered speeches.

Ding Ran, member of the Party Committee and director of the Industry Management Promotion Center, representatives of the National User Experience Innovation Typical Cases, representatives of the China User Experience Competition, and related enterprises and institutions, totaling more than 900 people attended the conference. Li Bo, Secretary General of China Electronic Quality Management Association, presided over the first phase of the conference.

Jiang Yan said in his speech that UX is applied in the field of quality innovation in various industries, which is a new type of quality innovation system of all staff, all process, all elements and all data. User experience has high-tech, high-efficiency and high-quality characteristics, and is an important means for enterprises to realize product quality change and technological innovation, promote supply-side quality enhancement, and play an important role in promoting the construction of the industrial chain ecosystem and assisting the construction of new industrialization.

Gan Xiaobin said in his speech that user experience work can continuously meet and exceed quality needs and user expectations, and has an important role in enhancing the competitiveness of "Made in China". He emphasized that the next step will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics in the New Era, to enhance the quality awareness of enterprises, expand the supply of high-quality products, and improve the effectiveness of public services, so as to build China's quality and brand, better meet the people's needs for a better life, and provide a strong support for the new type of industrialization.

Mr. Zhou Daming said in his speech that consumer electronics products are constantly integrated into people's production and life by virtue of their friendly user experience, creating value for users and at the same time enhancing their user stickiness. User experience is both the end point of the whole closed loop of products and services from design and production to application, as well as the starting point of product innovation and iteration. He believes that the fundamental starting point should be to meet the needs of the people, focus on user experience, focus on industry-university-research-use synergies, and strengthen the promotion and application.

Liu Xiangang said in his speech that standardization plays a fundamental and leading role in promoting the modernization of the national governance system and governance capacity. User experience is the product quality characteristics, the specific quantification of quality indicators at the perception level. The standardization of user experience is also an important technical support to test whether a product meets the needs of the people and satisfies their aspirations for a better life. He emphasized that, regarding the standardization of user experience, the research on user experience evaluation methods should be strengthened, the needs of typical scenarios should be highlighted, and foreign exchanges and cooperation should be enhanced.

Huang Qinbo said in his speech, the user experience has become one of the core elements of enterprise product competition, changing the industrial ecology, but also reshaping the Chinese manufacturing, and sincerely welcome you to be able to more creative and innovative projects to Ningbo, together hand in hand, to user experience-driven innovation, to promote industrial upgrading with quality enhancement, and work together to create a new quality of productivity to strengthen the foundation of empowerment.

Released a research report on "Theoretical Basis, Role Mechanism and Realization Path of User Experience in Promoting High-Quality Development".

With the theme of "Experience-driven Innovation for a Better Life", the conference consists of a main venue, 12 sessions and two concurrent events.

The main session explains the ways and means of "experience-driven innovation" from different levels such as experience management, experience design, user research, experience economy, etc., and effectively promotes enterprises to build the core competitiveness of user experience, while the twelve sessions cover various fields such as digital experience with artificial intelligence, experience digitization, experience design innovation, automotive customer experience, meta-universe and The twelve sessions covered a wide range of fields, including artificial intelligence digital experience, experience digital intelligence, experience design innovation, automotive customer experience, meta-universe and extended reality, user experience standardization, automotive ergonomics, user experience education technology, experience tools and platforms, psychology-driven experience innovation, financial experience innovation and consumer innovation trends. At the same time, it released the group standards of "User Experience Intelligent Cockpit Human-Machine Interface Evaluation Specification", "User Experience Wine Quality Evaluation Specification", "Standard Specification for Small Lighthouse Enterprise Construction in Manufacturing Industry", "User Satisfaction Evaluation in Electronic Information Industry", the research report of "Theoretical Basis, Role Mechanisms and Paths for Realization of User Experience to Promote High-Quality Development", and "Typical Cases of User Experience Innovation in the Nation", and other knowledge achievements. The conference systematically demonstrated the achievements of user experience industry, conveyed the value of experience industry, led the development of experience industry, and provided broad docking development opportunities for both inside and outside the industry.