The 28th Annual National Industrial Design Conference was held in Chengdu!

From September 27-30, the 28th Annual National Industrial Design Conference was held in Chengdu. The annual conference was hosted by the Industrial Design Branch of the Chinese Mechanical Engineering Society, the Design Education Working Committee of the China Innovation Design Industry Strategic Alliance, and Southwest Jiaotong University, co-sponsored by the Design Teaching Steering Committee of Sichuan Universities and Colleges and the Industrial Design Branch of the Sichuan Mechanical Engineering Society, and organized by the School of Design and Art of Southwest Jiaotong University, the Sichuan Research Center of Modern Design and Culture, the Key Laboratory of Intelligent Design for Complex Transportation Systems of Sichuan Province, and the Key Laboratory of Digital Creative Intelligent Systems and Equipment of Zhejiang University. Laboratory, and Key Laboratory of Intelligent Systems and Equipment for Digital Creativity of Zhejiang University, and co-organized by Chengdu Municipal Bureau of Economy and Informatization, Sichuan Association for the Promotion of the Integration of Science and Technology and Art, and Beijing Hengzhi Science and Technology Co.

The conference invites Prof. Mao Ming, Chairman of Industrial Design Branch of Chinese Mechanical Engineering Society, Academician of Chinese Academy of Sciences, Prof. Sun Shouqian, Executive Vice Chairman of Industrial Design Branch of Chinese Mechanical Engineering Society, Prof. Sun Shouqian of Zhejiang University, Prof. Zhang Weihua of Southwest Jiaotong University, Prof. Lu Changde of Northwestern Polytechnical University, Honorary Vice Chairman of Industrial Design Branch of Chinese Mechanical Engineering Society, Prof. Chen Qiang, Vice President of Yanshan University Prof. Chen Guoqiang, Vice President of Yanshan University, Prof. Tian Bin, Director of the Institute of Industrial Economics, Center for International Economic and Technical Cooperation, MIIT, Prof. Ji Tie, Dean of the School of Design and Art, Hunan University, Prof. Hao Ninghui, Dean of the School of Design, China Central Academy of Fine Arts, Prof. Wang Yun, Dean of the School of Industrial Design, China Academy of Art, Prof. Zhao Chao, Vice Dean of the School of Fine Arts, Tsinghua University, Prof. Qin Jingyan, Vice Dean of the School of Intelligent Science and Technology, University of Science and Technology Beijing. Prof. Pan Changxue, Director of the Department of Arts and Sciences, Wuhan University of Technology, Prof. Fan Shengxi, School of Design and Creativity, Tongji University, Prof. Yu Suihuai, School of Electrical and Mechanical Engineering, Northwestern Polytechnical University, Prof. Han Ting, School of Design, Shanghai Jiaotong University, Prof. Luo Shijian, School of Computer Science and Technology, Zhejiang University, Prof. Zhi Jinyi, Executive Dean of the School of Design and Art, Southwest Jiaotong University, and more than 300 experts and scholars from more than 100 colleges, universities and scientific research institutions gathered together. More than 300 experts and scholars from more than 100 universities and research institutes across China gathered together to discuss and solve the opportunities and challenges faced by industrial design in the transformation of traditional manufacturing to intelligent manufacturing.

The opening ceremony was hosted by Lin Jiayang, Dean of the School of Design and Art, Southwest Jiaotong University. Yu Minming, Secretary of the Party Committee of Southwest Jiaotong University, attended the opening ceremony and delivered a speech, in which he extended the most sincere welcome and heartfelt thanks to the experts, scholars and guests attending the annual meeting and said that this annual meeting would be an opportunity to enhance the collision of ideas among experts and scholars, deepen the aesthetic education and design education, and collaborate with other experts and scholars to promote the innovative development of industrial design.

Speech by Secretary Yu Minming

Sun Shouqian pointed out in his speech that industrial design has always been an important driving force for the development of human society, and hoped that through this academic exchange, we can promote industrial design to empower new manufacturing, expand new industries and create new business models, so that industrial design can play an irreplaceable role for the high-quality economic and social development.

Speech by Prof. Sun Shouqian

Academician Mao Ming made an important report entitled "Universal Humanoid Robot Key Technology". He pointed out that with the development of science and technology, human beings are striding into the "digital society", and humanoid robots will become important intelligent equipment, which will have a profound impact on the production and life, and the universal humanoid robotics technology will provide unlimited imagination for the field of industrial design.

Keynote presentation by Academician Mao Ming (online report)

Zhang Weihua introduced the development history of China's high-speed rail and the cutting-edge scientific and technological information of magnetic levitation train under the title of "Railway Transportation Innovation and Development and Industrial Design", pointing out that rail transportation and industrial design are the cross-fertilization of science and technology and art, which greatly change people's way of production and life, and become an important force to promote the high-quality development of economy and society.

Keynote presentation by Prof. Zhang Weihua

Afterwards, Sun Shouqian, Tian Bin, Zhi Jinyi, Yu Suihuai, Zhao Chao, Fan Shengxi, Han Ting, Chen Guoqiang, Hao Ninghui, Luo Shijian, and Wang Yun gave keynote speeches.

Participating experts carried out two round-table dialogues centering on "The Impact and Mission of Industrial Design on New Productivity" and "Industrial Design Methodology in the Era of Intelligent Design".

Roundtable Dialogue: The Impact and Mission of Industrial Design on the New Quality Productivity

Roundtable Dialogue: Industrial Design Methodology in the Age of Intelligence

A session will be set up at Southwest Jiaotong University at the same time of the conference. Four thematic forums will be held, focusing on the themes of "Industrial Design Enabling New Productivity", "Digitalization and Future Trends of Industrial Design", "Design and High-Quality Development", and "Cultivation of Innovative Talents for the Future". A special forum will be held under four themes, and a youth forum will also be set up. The conference invited experts and young scholars from all walks of life to give more than 60 academic lectures and 2 round-table dialogues, which set up a high-quality communication platform for the development of the discipline.

Wang Shuo, Regional Head of Beijing Hengzhi Technology Co., Ltd, delivered a report entitled "Innovative Application of Multimodal Neurotechnology in Industrial Design", which profoundly elaborated how we can promote the intelligence and high efficiency of industrial design by means of advanced technology. It was mentioned in the report that the use of multimodal neural technology not only enhances the efficiency of the design process, but also provides new perspectives for product innovation. This integration of technology is a reflection of our company's continuous pursuit of excellence and innovation in the industry.

Thematic Forum 1: Industrial Design Enabling New Quality Productivity

Forum 2: Digitalization and Future Trends in Industrial Design

Thematic Forum 3: Design and Quality Development

Thematic Forum 4: Cultivating Innovative Talents for the Future

Youth Forum

During the conference, the eighth general meeting of the Industrial Design Branch of the Chinese Mechanical Engineering Society was held, a new committee was elected, and Academician Mao Ming was elected as the chairman of the new committee of the Society.

The Eighth General Meeting of the Industrial Design Branch of the Chinese Mechanical Engineering Society

Speech by Academician Mao Ming, Newly Elected Chairman

After the meeting, the delegates went to Dujiangyan Western Sichuan Music Forestry Disc to have an in-depth discussion on how to excavate and inherit the rural culture and how to utilize design empowerment to promote the transformation and upgrading of the rural industry.