恒挚 Technology | "The 3rd Neuroengineering Management Conference Workshop" was successfully held.

"The 3rd Neuroengineering Management Conference Workshop" Successfully Organized

June 20, 2025, PM, "3rd Academic Conference Workshop on Neuroengineering Management" InSoutheast University (Kowloon Lake Campus)Successfully held. With the purpose of promoting academic development and practical innovation in the field of neural engineering management and focusing on cutting-edge issues, this workshop attracted more than 180 participants from various universities.The conference was attended by more than 100 students and faculty members, building a high-level platform for academic exchanges and knowledge sharing.

WorkshopsBy Beijing 恒挚 Technology Co.Li KahuaGeneral ManagerHolding.

At the beginning of the session.Prof. Ye Gui, Chairman of Engineering Construction Management Committee, Chongqing UniversityHe delivered an opening speech. Based on his deep academic attainments and rich practical experience in the field of engineering management, Prof. Ye Gui started from the history of the discipline.In addition, it has made a systematic outlook on the field of neural engineering management in the dimensions of current research hotspots and future development trends, which has laid a solid theoretical and practical foundation for the subsequent academic exchange activities.

Prof. Jia Ming of Northwestern Polytechnical University made a presentation entitled "Management in the Age of Digital Intelligence: New Direction, New Theory, New Method". By systematically combing the evolution of digital intelligence technology, Prof. Jia Ming analyzed its revolutionary impact on the reconstruction of management theory system, innovation of research paradigm and expansion of practical application. Combined with the latest academic research results at home and abroad and typical industry application cases, he demonstrated the cutting-edge trend of the development of management science in the era of digital intelligence in an all-round and multi-level manner, which triggered the participants' in-depth thinking and enthusiastic discussion on the new direction of the discipline's development.

Prof. Zou Xiaowei from Chang'an University and Prof. Xu Xiaoling from Nanjing Forestry University co-hosted the session on "Hybrid Research Methodology and Strategy: Theory and Practice in Engineering Management". Taking "Research Methodology and Strategy: Theory and Practice" as the theoretical support, the two professors centered on its core content, and systematically explained the theoretical foundation, design structure, application scope, and quality assessment standard of hybrid research methodology. Combined with their own rich research practice cases, they explained in detail the specific application path of this methodology in engineering management research in an in-depth manner, which effectively enhanced the understanding of teachers and students on the depth of the mixed research methodology and the ability to apply it in practice.

Prof. Bin Jiang of The Hong Kong University of Science and Technology (Guangzhou) gave an academic sharing on "Vibrant City Construction and Renewal Assisted by Artificial Intelligence and Human Factors Technology". Professor Jiang Bin focused on the strategic significance of the in-depth integration of technology and humanities in the process of urban construction and renewal, and introduced in detail how to comprehensively use big data analysis, machine learning, human-computer interaction and other cutting-edge technological means to accurately capture the citizens' behavioral patterns and emotional appeals, so as to provide scientific and detailed decision-making basis for the optimization of the layout of the urban space and the iterative upgrading of the functions, and provide innovative solutions and forward-looking ideas for the promotion of the construction and sustainable development of the smart city. It provides innovative solutions and forward-looking ideas to promote the construction and sustainable development of smart cities.

At the end of the activity, Beijing 恒挚 Technology Co., Ltd. demonstrated a series of advanced experimental equipments, such as eyeglass-type eye tracking system, portable EEG acquisition and analysis system, NIR blood oxygen acquisition and analysis system, portable physiological signal acquisition system and so on. Participating teachers and students actively participated in the interactive exchanges, on the application of the equipment to expand the scene, optimize the experimental design and other professional issues to carry out in-depth discussions, the scene of the academic atmosphere has never been thicker.

The successful organization of this workshop has played a positive role in promoting academic exchange and knowledge dissemination in the field of Neuroengineering Management, and has strongly promoted the theoretical research innovation and practical application development in this field. With the continuous deepening of related research and technological breakthroughs, the discipline of Neuroengineering Management will surely play an important role in more fields and provide strong intellectual support and innovative power for social development.