恒挚 co-organized the 12th Annual Conference on Cognitive Communication in China and the 2025 China Cognitive Communication Forum.

On September 20, the 12thChina Cognitive Communication Annual Conference and 2025 China Cognitive Communication ForumIt was held at Chang'an University. The conference was organized by the Global Rhetoric Society-Organized by the Chinese Society of Cognitive Communication, and co-sponsored by the College of Humanities, the Key Laboratory of Behavioral Science and Public Policy of Shaanxi Higher Education Institutions, the Center for Comparative Studies of Chinese and Foreign Cultures, and the School of Journalism and Communication of Chang'an University. With the core theme of "Cognitive Communication in the Perspective of 'Digital Intelligence and Chinese Flow' Mode of Going to Sea", the annual conference will carry out in-depth academic exchanges and collision of ideas, and jointly explore the cutting-edge direction and practical paths of cognitive communication in the digital era.

The conference featured 2 keynote reports and 8 sub-forums, attracting more than 200 experts, scholars and postgraduates from 41 organizations, including Peking University, Renmin University of China, Fudan University, Communication University of China, Jinan University, China Conservatory of Music, Sichuan University, Xi'an Jiaotong University, Chang'an University, Zhengzhou University, Northwestern University, Hebei University, Chengdu University, Southwestern University, Ningxia University, Shaanxi Normal University, Jiangxi Normal University, Xihua Normal University, Sichuan More than 200 experts, scholars and postgraduates from 41 organizations, including Xi'an International Studies University, Dalian International Studies University, Tibet University for Nationalities, Northwestern University of Political Science and Law, Southwestern University of Political Science and Law, and Beijing Sport University, attended the meeting.

Group photo of all participants

Li Wenxiong, Deputy Secretary of the Party Committee of Chang'an University, Prof. Chen Rudong, President of Global Rhetoric Society, Prof. Ouyang Hongsheng, President of the Chinese Society of Cognitive Communication, and Prof. Du Zhimin, Dean of the College of Humanities of Chang'an University, attended the meeting and delivered speeches. He Hongjuan, Secretary of the Party Committee of the College of Humanities, Rui Haitian, Director of the Academic Journal Center, and Shi Yunqi, Deputy Director of the Social Science Center of the Academy of Sciences, attended the meeting. The opening ceremony was hosted by Prof. Du Bo, Vice Dean of College of Humanities, Chang'an University.

Opening Ceremony Site

At the opening ceremony, Mr. Li Wenxiong, Deputy Secretary of Party Committee of Chang'an University, delivered a welcome speech on behalf of the university. He systematically introduced the disciplinary advantages of Chang'an University as a national "double first-class" construction university, as well as its continuous layout in the emerging directions of artificial intelligence, digital humanities and international communication. Li Wenxiong emphasized that the university attaches great importance to the development of humanities and social sciences, and that in the process of cultivating outstanding talents in the new era and serving the strategic needs of the country, humanistic literacy, communication ability, critical thinking and media cognition are of paramount importance. This forum focuses on the research of "Digital Intelligence China Stream" going to the sea, which not only meets the needs of the construction of national cultural power, but also provides an important exchange platform for the development of humanities and social sciences in the university, and we expect all experts to contribute wisdom and programs with their insights for the promotion of Chinese culture to go to the world in a better way.

Speech by Li Wenxiong, Deputy Secretary of the Party Committee of Chang'an University

On behalf of the Global Rhetoric Society, Prof. Chen Rudong, President of the Global Rhetoric Society and Professor of Peking University, expressed his warm congratulations to the successful convening of the conference! Prof. Chen Rudong pointed out that the rapid development of digital and intellectual technologies has brought many new problems and formed many new propositions. For this reason, it is urgent and necessary to expand the horizon of cognitive communication research and accelerate the construction of original knowledge system. He pointed out that the theme of this forum is distinctive, cutting-edge, leading-edge and innovative, and has important theoretical and practical value in expanding the field of technology development and application of cognitive communication in the era of digital intelligence, and deepening the international influence of cognitive communication science.

Speech by Prof. Rudong Chen, President of the Global Rhetoric Society

In his speech, Prof. Ouyang Hongsheng, President of Cognitive Communication Society of China (CCSCC) and Professor of College of Literature and Journalism of Sichuan University, systematically reviewed the ten-year development history of cognitive communication in China, and put forward four major directions of cognitive communication research in view of the development trend of cognitive communication in the era of digital intelligence. He emphasized that cognitive communication research in China is in a critical period full of opportunities and challenges, and that it should be oriented to solving the major problems in Chinese communication practice, taking innovation of Chinese communication theory as the core task, enhancing China's communication discourse as the strategic goal, serving the development of the country and the well-being of the people as the value orientation, and striving to build up an autonomous cognitive communication independent knowledge system with Chinese characteristics, Chinese style and Chinese flavor. Knowledge System.

Speech by Prof. Ouyang Hongsheng, President of the Chinese Society of Cognitive Communication (CSCC)

Prof. Du Zhimin, Dean of College of Humanities, Chang'an University, delivered a speech on behalf of the organizer. Prof. Du Zhimin expressed his sincerest welcome to all the experts, scholars and participants from afar. He believed that the theme of this annual conference, "Research on 'Digital Intelligence and Huayu' Mode of Going to Sea under the Perspective of Cognitive Communication", is timely and of far-reaching significance. He also introduced in detail the development of the College in recent years, as an important position of Changan University's humanities and social sciences research, the College of Humanities has always been committed to promoting the deep integration of science and technology and humanities, and actively exploring new paths of cultural communication in the digital era. As the organizer, the College will do its best to provide good services, and looks forward to this annual conference as an opportunity to establish closer cooperation with experts and scholars, and jointly promote the prosperity of cognitive communication in China.

Prof. Du Bo, Vice Dean of the College of Humanities, Chang'an University, presided over the opening ceremony.

The first half of the keynote speeches was moderated by Prof. Lin Keqin, Executive Vice President of the Chinese Society of Cognitive Communication and Director of the Center for Comparative Studies of Chinese and Foreign Cultures at Sichuan International Studies University. The second half of the keynote speeches was moderated by Researcher Zhu Jingwen, Deputy Secretary General of the Chinese Society of Cognitive Communication and Deputy Director of the Media Research Institute and Center for Journalism (Cognitive) Communication of Chengdu University. Prof. Dai Lizhao, Editor-in-Chief of Jiangxi Normal University Journal and School of Journalism and Communication, and Prof. Bu Yanfang, Vice President of Cognitive Communication Society of China and Communication University of China, reviewed the keynote speeches.

Keynote Presentation Moderator: Prof. Hak-Kan Lin (left) Researcher Jingwen Zhu (right)

Keynote Speaker: Prof. Dai Lizhao (left) Prof. Bu Yanfang (right)

In the first half, Mr. Li Mingde, Vice President of Cognitive Communication Society of China (CCSCC), Professor of School of Journalism and New Media of Xi'an Jiaotong University and Editor-in-Chief of Xi'an Jiaotong University Journal (Social Sciences Edition), delivered a keynote speech titled "Cognitive Communication Research in the Past Three Years: Innovations in Perspectives, Breakthroughs in Practices, and a New Picture of the Future". Prof. Cao Hui, Vice President of the Chinese Society of Cognitive Communication and Vice Dean of the School of Literature and Journalism of Sichuan University, delivered a keynote speech entitled "Strengthening the Fundamentals and Creating the New: Paradigm Transformation and Theoretical Innovation of Cognitive Communication Research". Prof. Deng Jianguo from School of Journalism, Fudan University delivered a keynote speech entitled "Opening the Black Box of Communication Effectiveness: Cognitive Communication Research in the Era of Artificial Intelligence". Prof. Chen Xiaowei, Secretary of the Party Committee, School of Journalism and Communication, Zhengzhou University, delivered a keynote speech entitled "Research on Circularized Communication and Identity Fracture of Chinese Culture Audiovisual Narrative under Algorithmic Mediation".

In the second half, Prof. Chen Rudong, President of Global Rhetoric Society and Professor of School of Journalism and Communication, Peking University, delivered a keynote speech entitled "Discourse Cognition of China's International Communication Strategy". Prof. Wang Wenbin, Dean of the School of Journalism and New Media, Xi'an Jiaotong University, delivered a keynote speech entitled "New Popular Literature and Art to Enhance the Effectiveness of International Communication". Prof. Gu Yaqi, Vice President of Cognitive Communication Society of China (CCSCC) and Vice Dean of the School of Arts of Renmin University of China, delivered a keynote speech entitled "How to Empathize: Intercultural Narrative and Communication of Audiovisual Networks Going to Sea". Prof. YAN Qing, Vice President and Secretary General of the Chinese Society of Cognitive Communication, and Vice Dean of the School of Journalism and Communication, Jinan University, delivered a keynote speech entitled "Text Chaining in Short Video: Cognitive Scheduling and the Shift of Meaning Generation in Popular Culture".

In the afternoon, 8 parallel sub-forums will be held, focusing on "Ontological Knowledge Construction of Cognitive Communication", "Human-Computer Relationship and Technological Philosophy of 'Digital and Intelligent Flows'", "Study on Digital Cultural Consumption and Social Interaction", "Study on Intercultural Communication Innovation Path", "Cognitive Strategy and Effect Evaluation of 'Digital and Intelligent Flows "Research on Digital Culture Consumption and Social Interaction", "Research on Innovative Paths of Intercultural Communication", "Cognitive Strategy and Effectiveness Evaluation of 'Digital Intelligence Flow ""Cognitive Research in Health Communication and Sports Communication" "Cognitive Research in News Production and Reception" "Communication Research in the Age of Artificial Intelligence" and other research hotspots in the field of cognitive communication.

Prof. Liu Ligang of Sichuan International Studies University, Deputy Secretary General of China Society of Cognitive Communication, Prof. Si Si of China Conservatory of Music, Prof. Jinshi, Executive Dean of School of Journalism and Communication of Tibet University for Nationalities, Prof. Tian Yigui of Southwest University, Prof. Zhang Xi'an International Studies University, Associate Prof. Liu Na of Sichuan University, Associate Prof. Yang Mei of Xihua Normal University, and Chen Keling of Sichuan International Studies University chaired the sub-forums respectively.

Prof. Deng Jianguo from School of Journalism, Fudan University, Prof. Dai Lizhao from School of Journalism and Communication, Jiangxi Normal University, Prof. Ma Feng from School of Journalism and Communication, Northwestern University, Prof. Li Peng from School of Journalism and Communication, Xi'an International Studies University, Prof. Chen Qi from School of Journalism and Communication, Northwestern University of Political Science and Law, Prof. Jiang Ningping from Shanghai University, Prof. Ma Xiaoyue from Xi'an Jiaotong University, and Prof. Niu Hongying from Shaanxi Normal University. Prof. Niu Hongying were the commentators of the sub-forum.

Participating scholars and university students conducted in-depth discussions on the theme of the sub-forum, collision of ideas, exchanges and mutual understanding, highlighting the vitality and depth of academic exploration in the field of cognitive communication, and also build an academic exchange platform for subsequent research to exchange views and learn from each other's achievements.

The closing ceremony was presided over by Prof. Yan Qing, Vice President and Secretary General of the Chinese Society of Cognitive Communication and Vice Dean of the School of Journalism and Communication of Jinan University. At the closing ceremony, the moderators of the sub-forums summarized the results of the seminar and presented awards to the authors of outstanding papers.

Summary of sub-forum reports

Excellent thesis award site

Prof. Lin Keqin, Executive Vice President of the Chinese Society of Cognitive Communication and Director of the Center for Comparative Studies of Chinese and Foreign Cultures of Sichuan University of Foreign Studies, delivered a closing speech. Combined with the background of the current digital era, he clearly pointed out the opportunities and challenges faced by Cognitive Communication, and emphasized that the next step of Cognitive Communication research should be combined with the national strategy, disciplinary construction and the future knowledge system, so as to promote Cognitive Communication to achieve high-quality innovation and development, and continue to renew the vitality of the discipline. Finally, Prof. Lin Keqin, on behalf of the Society, thanked all the experts, leaders, teachers and students of Chang'an University for their support.

Finally, Prof. Chen Xiaowei, Secretary of the Party Committee of the School of Journalism and Communication of Zhengzhou University, spoke as the representative of the next annual conference organizer, introducing the history of the development of the institution and the construction of journalism and communication disciplines, and inviting all experts and scholars to gather in Zhengzhou next year.

Speech by Prof. Chen Xiaowei, Secretary of the Party Committee, School of Journalism and Communication, Zhengzhou University