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More than 800 experts and scholars gathered in Nanjing to discuss the future development!

Introduction to the Conference

On August 11, the 11th China User Experience Conference opened in Nanjing. Wang Chuan, Deputy Director of Technology Innovation Department of Jiangsu Province Industry and Information Technology Department, Huang Haiyong, representatives of typical cases of national user experience innovation as well as related enterprises and institutions, totaling more than 800 people attended the conference, which was presided over by Li Bo, Secretary General of China Association for Electronic Quality Management (CAEQM).



Ltd. was also invited to participate in the conference and set up a booth to display its latest technical achievements and products. The SmartBCI portable EEG acquisition and analysis system, the Cortivision Photon Cap portable near infrared optical brain imaging system and the eye-tracking instrument and other leading user experience technology products were demonstrated to the experts and participants, which added highlights to the conference.



At the booth, the staff of Beijing Hengzhi Technology Co., Ltd. introduced these leading user experience technology products to the attendees and explained their functions and applications in detail. The SmartBCI portable EEG acquisition and analysis system was demonstrated, which monitors brain activity and obtains user intent and emotional state through analysis, realizing a more intelligent and natural user operation experience.

Also on display was the Cortivision Photon Cap portable near-infrared optical brain imaging system, which uses near-infrared light technology to measure changes in the concentration of oxyhemoglobin and deoxyhemoglobin in brain tissue, providing information on brain activity. It is important in the field of user experience.

In addition, participants experienced the eye-tracker, a device that tracks the user's eye movements to enable more accurate target recognition and interactive experiences. Eyetracker has a wide range of applications in user experience, which can track users' eye movements to obtain information about users' behavior and attention, so as to improve and optimize the design of products and services. Some of the applications of eye tracking in UX include: interface design optimization, advertising and marketing research, user behavior analysis, user testing and evaluation, and gaming and virtual reality experiences. With the continuous development of technology, the application of eye-tracking in user experience research will continue to expand and deepen.

The staff of Hengzhi Technology patiently answered the questions of the participants and cooperated with them.participantApplication cases of these technologies in the field of user experience were shared. Participants expressed strong interest and favorable comments on the changes and convenience brought by these innovative technologies.



China UX Conference has become an important communication platform in the field of user experience, providing experts and scholars in related fields with opportunities to learn and share together. The success of this conference will further promote the development of UX industry, facilitate the formation of high-quality and innovative development model, and provide users with better products and services.

With the success of the User Experience Conference, Hengzheng Technology will continue to be committed to providing users with products and solutions that are closer to their needs. At the same time, the company will also actively participate in the formulation and promotion of industry standards to promote the standardization and healthy development of the user experience industry.



Company Profile
Beijing Everloyal technology co., LTDIt is a new type of high-tech enterprise based on psychological human factors, driving human factors, biomechanics, user experience, virtual reality and other directions, integrating production, research and development, sales and technical services, and has been successfully selected for the list of high-tech enterprises in Zhongguancun.

The driving human factors system, virtual reality graphical editing software, light environment psychological assessment system and psychological and human factors experimental teaching system developed by Hengzhi Technology have entered the domestic market.
As the sole agent of Poland Cortivision NIR, Russia Mitsar EEG in China, the sole agent of Italy BTS surface EMG and other biomechanical and gait analysis products in China, and the sole agent of Netherlands Noldus Behavioral Science, Sweden Tobii Eye Motion Instrument, Netherlands MindMedia Physiology and Biofeedback, US Biopac Physiology, US ETT The domestic licensed agent of products such as olfactory/taste stimulator. The high-tech products operated have served the top universities and the highest level of scientific research units in China, including Tsinghua University, Beijing Normal University, Northeast Normal University, Yanshan University, Qiyuan Laboratory, Xi'an University of Architecture and Technology, Northwest Agriculture and Forestry University of Science and Technology, Shenzhen University of Technology, Xi'an University of Science and Technology, Shanghai University, the Second Institute of Aerospace, 27 and 28 of China Electronics Technology Group, while providing technical support for ink Netease, Huawei technology to provide technical support, in the field of talent training, scientific research cooperation, transformation of results and other scientific and technological areas of continuous in-depth cooperation.


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