Announcement of "恒挚-Neural Engineering Management Graduate Student Research and Innovation Fund" and Conference Workshop at the 3rd Neural Engineering Management Symposium

Hosted by

Engineering Construction Management Committee of China Society for Technical Economics

Southeast University

Intelligent Construction Research Center, Nanjing Research Institute, The Hong Kong Polytechnic University

Undertaker.

School of Civil Engineering, Southeast University

Co-organizers.

Beijing Everloyal technology co., LTD

China Society of Technology Economics, Neuroeconomic Management Committee

China Civil Engineering Society, Engineering Management Branch

Engineering Management Division of the Academy of Management Science and Engineering

China Construction Management Research Association

Ministry of Education, Yangtze River Delta Region Virtual Teaching and Research Center for Engineering Management Programs

Wuhan Institute of Human Factors Engineering and Technology

Specialized Committee on Engineering Management and Specialized Committee on Construction and Real Estate Economy of Jiangsu Civil Engineering and Architectural Society

sino–One Belt One Road Joint Laboratory for Smart Disaster Prevention for Critical Infrastructure in Pakistan

CRIOCMyouth council

This meeting, Beijing 恒挚 Technology Co., Ltd. once again with excellent strategic vision and a deep sense of social responsibility, support the establishment of "恒挚-Neuroengineering Management Graduate Student Research and Innovation Fund (No. Everloyal-NME-202501)", continues to cultivate the fertile ground for innovation in the integration of industry, academia and research, and injects a majestic impetus for the academic development in the field of neuroengineering management!

Beijing 恒挚 Technology Co., Ltd. has always been adhering to the development idea of "technology empowers the future, innovation drives development", and over the years, it has been moving forward in the industry and accumulated strong technical strength and rich practical experience. The establishment of a research and innovation fund is an important initiative for the company to actively fulfill its social responsibility and help cultivate scientific research talents. We know that young students are the future backbone of scientific research and the core force to promote scientific and technological progress.

"恒挚-Neuroengineering Management Graduate Student Research and Innovation Fund (No. Everloyal-NME-202501)" is open to all master's and doctoral students who have registered to attend the conference and give academic presentations, and sets up a glittering stage for the young talents who have dreams of scientific research and the courage to explore and innovate with an open, fair and impartial selection mechanism. The fund will provide solid financial support for the outstanding students, help them break through the bottleneck of scientific research, successfully carry out the research work related to neural engineering management, and help each innovative idea take root and blossom.

Whether it is to explore the cross-cutting frontiers of neural engineering management or to overcome the key challenges of the industry development, Beijing 恒挚 Technology Co., Ltd. is willing to work hand in hand with the young scientific research talents, using the fund as a link to gather wisdom and cohesion of strength, and jointly draw a grand blueprint of the field of neural engineering management, contributing wisdom and strength to promote the progress of the industry and to realize the great goal of a strong science and technology country! We are looking forward to the young talents to show their style in the meeting and knock on the door of the new journey of scientific research with innovation!

     The 3rd Neuroengineering Management Conference is going to be held in Southeast University in the era of technology wave forward! The workshop of this conference invites five guests to give four lectures, respectively from the "theoretical foundation - research methodology - case application - experimental operation" of neuroengineering management research to start a detailed introduction, aiming to provide a systematic and comprehensive introduction for the researchers attending the conference. -The workshop is designed to provide researchers attending the Neural Engineering Management Conference with the opportunity to systematically understand the whole process of Neural Engineering Management research.This workshop will be free of charge for paid registered attendees of the 3rd Neuroengineering Management Symposium.

Note: Attached are the specific descriptions of the workshop sessions and guest speakers.

Due to venue constraints only200If you are planning to attend this workshop, please add the following WeChat, and enter the group with the registration voucher of the conference fee.

Registration fee for the 3rd Academic Conference on Neuroengineering Management:

Teachers and industry comrades: The1200 Yuan/People (registration fee for members of the Engineering Construction Management Committee of the China Society for Technical Economics)1000Yuan/(persons)

Students:800Yuan/(Student member registration fee of Engineering Construction Management Committee of China Society of Technical Economics)700Yuan/(persons)

Welcome to register in advance for the China Society of Technical Economics Engineering Construction Management Professional Committee membership, this year's membership fee is free of charge, registration steps please see the website:https://mp.weixin.qq.com/s/8ZWJIrBloH8CS6__leuehg

Name of payee:Southeast University

Bank Account Number:32001594138059123456

Name of the bank where the account is opened:Bank of China Construction Bank, Nanjing Sipailou Sub-branch account bank

Line number:105301000361

Please make a note of the payment:Third Academic Conference on Neuroengineering Management+Name

Attendance RSVP:Send the registration receipt to register (For the conference receipt, please click Third International Symposium on Neuroengineering Management (Round 2))..docx(Obtain), the registration receipt is sent to the e-mail address:

Neuromanage_in_Eng@vip.163.com

Session I:Management in the Age of Digital Intelligence: New Directions, Theories, and Methods

Summary of Content:

Focusing on the soft science problems of management research, the course proposes the path to hard science, and points out the future direction of developing new theories and introducing new methods of discipline intersection in management; focusing on the typical problems of management research in the areas of problem refinement, theory construction, method selection, and data acquisition, and combining with the brand new research technology and paradigm of the era of digital intelligence, it introduces a new system of methodology in management research; it introduces the specific steps of management theory construction and deeply analyzes the basic logic of management theory innovation, and discusses how to build a theory system adapted to the era of digital intelligence. It also introduces the specific steps of management theory construction, analyzes the basic logic of management theory innovation, and discusses how to build a theoretical system to adapt to management research in the era of digital intelligence.

Guest Speaker:Jia Ming, Professor, School of Management, Northwestern Polytechnical University

     recitationexcellentvisitorSynopsis:

Mr. Jia Ming, Professor, Doctoral Supervisor, Vice Dean of School of Management, Northwestern Polytechnical University, Professor II of Presidential Appointment, Head of the First-Level Discipline of Business Administration of the University, Consulting Expert of Sustainable Disclosure Guidelines of the Ministry of Finance, Expert of the National Natural Science Foundation of China in Management, Member of Decision-Making Consulting Committee of Shaanxi Province. He has been selected as a member of the Cultural Masters and "Four Batch" Talents Support Program of the Central Propaganda Department and the National Leading Talents Support Program of the Central Organization Department. He has presided over key projects of the National Natural Science Foundation of China and major projects of the National Social Science Foundation of China. He is the editor (section editor) of Journal of Business Ethics, editor (senior editor) of Management and Organization Review, field editor of Management Quarterly; editor of Journal of Management He is a member of the editorial board of Journal of Business & Society.

Session 2: Engineering Management Mixed Research Methodology: Theory and Practice

Summary of Content:

The increasing complexity of research problems in the field of engineering management has put forward higher requirements for the comprehensive application of research methods and strategy design. In order to further promote the systematic knowledge and effective practice of hybrid research methodology in academia, this workshop is themed "Hybrid Research Methodology in Engineering Management: Theory and Practice", focusing on the key issues of "why, when and how to hybridize", and focusing on the in-depth integration of methodological logic, research strategy selection and case landing path. The workshop is themed around the key issues of "why, when and how to mix", focusing on the in-depth integration of methodological logic, research strategy selection and case landing path. The content of this workshop is based on the fourth chapter of the monograph "Research Methodology and Strategy: Theory and Practice", which is jointly presented by the author Prof. Zou Xiaowei and Prof. Xu Xiaoliang, covering the theoretical basis, design framework, application areas and quality standards of mixed research methodology, and combining with the typical cases of engineering management research to launch a systematic explanation and interactive discussion. The content covers the theoretical foundations of mixed research methods, design framework, application areas and quality standards, combined with typical cases in engineering management research. Participants will systematically master the core concepts, design ideas and evaluation criteria of mixed research methods.Enhance your ability to conduct high-quality research in complex engineering problems, and gain both theoretical depth and practical guidance.

Guest Speaker:Zou Xiaowei, Professor, Chang'an University; Xu Xiaoliang, Professor, Nanjing Forestry University

Keynote Speaker Introductions:

Xiaowei Zou: Ph.D. from the University of New South Wales, Australia, special professor and doctoral supervisor of Chang'an University, with more than 20 years of teaching and research experience in Chinese and foreign universities. He has long been focusing on safety risk, energy saving and emission reduction in engineering management, as well as the innovation and practice of research methodology, and is committed to promoting the integration of methodology and theoretical development under the guidance of interdisciplinary problems. He has published more than 200 papers in domestic and international academic journals, including several representative results focusing on methodology construction and evaluation. He is currently an associate editor of the international journal Safety Science, and has been invited to be a guest editor of a special issue of the international journal Journal of Construction Engineering and Management on research methodology, and actively promotes international communication and academic frontier development in the field of engineering management. He has been selected as one of the top 21 TP4T scientists in the world for many years for his continuous contribution to the field of scientific research.

Xu Xiaoling: Professor and doctoral director of Nanjing Forestry University, Xu Xiaoling has long been devoted to the innovation of research methodology and interdisciplinary integration in the field of engineering management, with a special focus on the application of multi-paradigm synergy, hybrid research methodology, and complex system modeling in engineering management. His research interests include building energy efficiency and low carbon, intelligent construction and operation and maintenance, and he has published more than 60 papers in high level journals.

Introduction to the monograph:

Zou Xiaowei and Xu Xiaoling co-published the monograph "Research Methodology and Strategy: Theory and Practice" in 2023, which is published by the internationally renowned publisher Wiley-Blackwell, and is currently the most recent book in the field of research methodology in engineering management. It is the latest book on research methodology in the field of engineering management, which includes a series of research methodology paradigms and research strategies. The book focuses on the core elements of scientific research, follows the basic logic of scientific research, and organizes the content in a natural and coherent structure, trying to extract methods and processes of universal significance and regularity from the complex process of scientific research, so as to enhance the efficiency, quality, and impact of scientific research work.

Session 3: Building and Renewing Vibrant Cities Assisted by Artificial Intelligence and Human Factors Technologies

Summary of Content:

This talk focuses on how artificial intelligence and human factors technologies can synergistically contribute to the construction and renewal of vibrant cities, emphasizing the deep integration of technology and humanity. The lecture will introduce how to understand citizens' behavioral patterns and emotional feedbacks through big data analysis, machine learning, and human-computer interaction, and turn them into the basis for urban space optimization. On this basis, the lecture will introduce the theory of "Dynamic Structure", and discuss how to integrate "scale hierarchy", "thick boundary", "roughness" and "local symmetry" into the urban spatial optimization. "local symmetry", "echo", "non-separability" and other 15 principles of beauty are applied to urban design, in order to create a city with human scale, aesthetic value and self-evolutionary capacity. The lecture aims to propose a set of future-oriented urban design principles. The lecture aims to propose a set of future-oriented design thinking frameworks to inspire the transformation of smart and warm cities.

Guest Speaker:Jiang Bin, Professor of Urban Informatics, The Hong Kong University of Science and Technology (Guangzhou)

recitationhonored guestSynopsis:

Dr. Bin Jiang, selected for the National High-level Talent Introduction Program, is currently a Professor in the Urban Governance and Design Domain of the Social Hub, an Adjunct Professor in the Computer Media and Arts Domain of the Information Hub, and the Director of the Livable Cities Laboratory at the Hong Kong University of Science and Technology (Guangzhou). Since 2007, he has founded and led the International Cartographic Association (ICA) Committee on Geospatial Analysis and Modeling, and founded and chaired the ICA Committee on Intelligent Transformation of National Mapping Agencies in 2023. In addition, Prof. Jiang was the Associate Editor for Europe of the journal Computers, Environment, and Urban Systems from 2009 to 2014, and is currently the author of several international journals including Computational Urban Science and International Journal of International Journal of Geographical Information Science, and is currently an Associate Editor and member of the editorial boards of several international journals. Dr. Jiang's career has spanned a number of international academic institutions, including the Free University of Berlin, University College London, Hong Kong Polytechnic University, the Royal Institute of Technology of Sweden, and the University of Gävle, Sweden. He has also been invited to serve as Honorary Director of the Beijing Urban Laboratory, Scientific Advisor of the International Society for Biopolitanism, European Regional Advisor of the Italian Masters Program in Constructing Beauty, and Visiting Professor at the University of Vienna, Austria and the University of Sassari, Italy. In his academic research, Dr. Jiang focuses on geoinformatics and urban informatics, proposing several new concepts, methods and tools inspired by complexity science. His research focuses on the evolutionary theory of urban vitality structure, analysis methods for spatio-temporal big data, and the development of sustainable urban planning and design tools to promote the construction and development of livable cities.

Session 4: In the Age of IntelligenceIntroduction to Neuroengineering Management Lab Operations

Summary of Content:

In the context of the Intelligent Era, the Neuroengineering Management Experimental Operation realizes the efficient analysis and application optimization of human brain activities by integrating neuroscience, artificial intelligence and management science. It also combines neuroeconomics and behavioral science to optimize the management decision-making model. Utilizing equipment such as electroencephalogram (EEG), functional near-infrared spectroscopy (fNIRS), and electromyography sensors, real-time recordings of subjects' electroencephalic activity, blood oxygen changes, and muscle status are made. Combined with eye tracking, motion capture system and environmental sensors, a multi-dimensional data model is established to comprehensively assess the state of human-computer interaction. Neuroengineering management is gradually breaking through the boundaries of traditional human-computer interaction, showing transformative potential in construction, medical, industrial and aerospace fields.

Guest Speaker:Li Jiahua, Director, Center for Intelligent Habitat Human Factors, Xi'an Jiaotong University

Speaker Profile:

Li Jiahua, Director of Intelligent Habitat Human Factors Center of Xi'an Jiaotong University, President of Wuhan Human Factors Engineering Technology Research Institute, Founder/General Manager of Beijing 恒挚 Technology Co., Ltd, Industrial Professor of Creative Design College of Shenzhen University of Technology, Director and Deputy Secretary General of Engineering and Construction Management Committee of China Society of Technical Economics, Deputy Secretary General of Human-Machine Engineering Committee of China Society of Ergonomics, Executive Committee Member of Human-Computer Interaction Committee of Chinese Society of Computing Executive member of Human-Computer Interaction Professional Committee, member of Human Factors Engineering and Industrial Innovation Specialized Committee of China Creation Society, etc.

Expertise in psychology and cognitive neuroscience. Specialized in the use of visual, auditory, olfactory, gustatory, tactile, and acoustic, optical, electrical, and magnetic stimulation modalities, combined with psychological methods and cognitive neuroscience techniques such as eye-tracking, electroencephalography, near-infrared, and nuclear magnetism, as well as other techniques such as motion capture, body-pressure distribution, virtual reality, and driving simulation, among others, in the fields of human factors, management, and other areas of application.